David Herrold

Disposable iPhone apps

Posted by Dave | Filed under Apple, Mobile, Software

I’ve recently noticed several conventions, festivals and movies spending their marketing dollars on iPhone development.  This is an interesting trend that we will see more of in the near future.

iPhone applications built for specific events have brief windows of time where their content is relevant and useful to the customer.  Syfy’s San Diego ComicCon (iTunes) and the Lollapalooza music festival (iTunes) apps contain extremely useful features for time sensitive events.  Schedules, maps, personalized calendars, photo galleries and photo sharing features are contained within these apps, making them very handy for a short period of time.

The ComicCon app was released July 12th, only 11 days before the convention; and the Lollapalooza app was released July 19th, only 20 days before the music festival.

At first, I thought this was a waste of advertising dollars. Why go to the trouble of building an iPhone application that would only be useful for a short period of time? That’s silly, isn’t it?

Well, not really.  There are three excellent reasons for these “disposable” iPhone apps.

1. Usage window

Pinch Media released a report earlier this year revealing statistics they collected from 30 million downloads at the iTunes App Store.  They discovered only 5% of apps were used 3 weeks after they were downloaded (slides 12 & 13). This timing seems like a good match for event marketing. Right?

2. Engagement

Smart phones make up only 12% of the phone market worldwide. However, that small percentage of users generates the majority of engagement in the mobile world.  They are constantly downloading mobile applications, surfing the mobile web, sending emails, snapping photos, recording video, etc.

iPhone users, in particular, are extremely engaged in the mobile experience.

3. Understanding your audience

What if you could discover information about your audience that helped make your product or event better the next time? Did your concert audience enjoy the venue?  What did your convention attendees think of the hotel or the food?  A mobile application can collect that feedback from your audience and help make your product better.

If you compare these to traditional advertising vehicles like TV, radio and newspapers you’ll see why iPhone apps look like a great option for event promotion.  You can build several iPhone apps for the cost of a single minute of TV advertising.  Also, traditional advertising platforms are typically a one-way communication to the audience, while mobile applications offer an easy dialog of feedback and communication.

I’m curious.  Have you or would you ever consider downloading a “disposable iPhone app” for a specific event?  Let me know in the comments.

Tags: applications, apps, Blackberry, iPhone, Mobile, Software

My essential (Mac) software

Posted by Dave | Filed under Apple, Productivity, Software

I am always fascinated by the software that my friends and coworkers use to get things done on a daily basis.  I’m constantly wondering if there is a better tool out there to make my job easier or more efficient.

Below is a list of software I consider my “can’t live without” applications.  In order to qualify for this list, I have to use it routinely every day.

1. Adium (price = free) – http://www.adiumx.com/

Adium is possibly the best chat client around today.  It supports a ridiculous number of services (including AOL Instant Messenger, Yahoo Messenger, Google Talk, ICQ, etc.), OTR encryption, file transfer, etc.  The UI is extremely intuitive and contact management is a breeze.  I am shocked Adium is free.

2. Adobe Creative Suite (Price = $1,800) – http://www.adobe.com/products/creativesuite/

After getting over the fact that CS3 costs twice as much as my first car, it’s simply the best set of tools for design out there.  If you plan on designing websites or working with web designers, you should make the investment.  If you are a student (or know a student) you can purchase CS3 at a significant discount (around $500).

3. Coda (price = $99 [free 30-day trial]) – http://www.panic.com/coda/

Since the release of Coda 1.5 update last week, I can safely say that Coda is my web design tool of choice.  Coda combines several different applications necessary for web design into one user-friendly package.  Coda is a text editor, FTP client, SSH terminal, CSS editor, Subversion client and your new bicycle.  You can even kick the tires for free.

4. CyberDuck (price = free) – http://cyberduck.ch/

Cyberduck is a free open source FTP client that supports FTP, SFTP, Amazon S3, remote editing, etc.  When I need to move a lot of files to or from a remote server I use Cyberduck.  It has Quicksilver hooks as well as Growl integration (so I am able to minimize Cyberduck and allow Growl to notify me when my transfers are completed).  Cyberduck also integrates Textmate for remote file editing live on the server (if you enjoy living dangerously).

5. DropBox (price = free for now) – http://www.getdropbox.com/

Dropbox is a remote backup service with version control.  I wrote about DropBox in a previous post and have been using it ever since.  I suspect there will eventually be tiered levels of service, but for now, I am using the free 2GB verion for free to back up this blog (as well as other important files).  Sign up for the beta release here.

6. Firefox (price = free) – http://www.mozilla.com/en-US/firefox/

According to my blog stats, there is a 50% chance that you are using some version of FireFox to read this post right now.  If so, you already know how useful FireFox is.  The latest version of FireFox includes some new functionality for the address bar (dubbed the “awesome bar”) as well as a new user interface.  I would have a very difficult time doing my job without this browser and it’s 3rd party add-ons.  If this list were ordered by importance, FireFox would be very near the top.

7. Growl (price = free) – http://growl.info/

Growl is a notification system that informs you when certain things happen on your computer.  For instance, you can configure Growl to alert you when you finish an upload or download, received mail, downloaded a podcast, etc.  There are numerous applications and system tools supported by Growl.  You’ll want to configure it to fit your needs.  When I first installed it, I got way too many notifications and almost uninstalled it.  However, after a quick configuration (reducing the number of alerts), I now really love it.

8. iStat Menus (price = free) – http://www.islayer.com/

iStat Menus is a monitoring application that lives in the menu bar at the top right corner of my screen. It allows me to monitor things like CPU action, RAM usage, temperature, fan speed, network usage, etc.  Great information at a glance.

9. iTerm (price = free) – http://iterm.sourceforge.net/

My use of he terminal is not nearly as thorough as my colleagues at chron.com.  However, when I need to ping, trace route, perform a “whois” search or a quick MySQL database search, nothing is faster than the terminal.  iTerm adds useful things like a bookmark tray and the ability to use multiple tabs.

10. Mail (price = free [comes standard on all Macs]) – http://www.apple.com/macosx/features/mail.html

Mail is simple.  Mail works.  Use Mail.  Nuff said.

11. Quicksilver (price = free) – http://www.blacktree.com/

Saying Quicksilver is just an application launcher is like saying a Porsche is just a car.  Quicksilver can access a multitude of applications to perform some amazing feats (if you can remember the key combinations, which I usually don’t).  You can send mail, move files, take notes, delete things, play music, etc.  The list goes on.  By the way, Quicksilver is also a great application launcher.

12. Skitch (price = free) – http://skitch.com/

Skitch is the best screenshot application that I have found for the Mac.  Skitch allows you to capture an image of your screen and then crop, resize, create shapes and draw on top of the screenshot.  The most useful part of Skitch for me is the remote file sharing Skitch provides via your Skitch.com or Flickr account.  Great way to share a screenshot with friends and co-workers.

13. Superduper (price = $27.95) – http://www.shirt-pocket.com

We all know how important backups are, right?  Apple has made good progress with Leopard’s native Time Machine for incremental backups.  However, if something bad happens to your startup disk, Time Machine’s backup won’t save you.  You need a bootable backup.  That’s where SuperDuper steps in and saves the day.  If you ever need it, it will pay for itself many times over.  It’s already saved me once.

14. Textmate – (price = $58) – http://macromates.com/

Textmate is the mother of all text editors that offers some unique tools for people who edit code for a living.  With Textmate, it’s all about the “bundles”.  Bundles are the terminology Textmate uses for small macros that specialize in making tedious jobs a little easier.  I keep all my blog ideas in a Textmate project and edit the posts in Textmate before I post them.

15. Twitterific (price = free w/ads or $14.95 w/o ads) – http://iconfactory.com/software/twitterrific

Twitterific is a Mac OSX desktop application for Twitter.  It has a very simple user interface and (the free version I use) contains very unobtrusive ads.  I tried Twirl, but found the UI a little cluttered, so now I’m back to Twitterific.

16. iTunes (price = free [comes standard on all Macs]) – http://www.apple.com/itunes/overview/

iTunes is a pretty good music player but a lousy pod-catcher.  With the recent upgrade to iTunes 8.0 the Genius sidebar makes suggestions for you based upon music in your library. Very cool.  I still don’t think iTunes is a great podcatcher, but I haven’t found anything better yet.

Honorable mention

(A list of applications I use on a weekly basis, but didn’t make the daily cut).

CocoaMySQL – (price = free) – http://cocoamysql.sourceforge.net/
Colloquy (price = free) – http://colloquy.info/
Flickr Uploader (price = free) – http://www.flickr.com/tools/uploadr/
Google Earth (price = free, plus = $20, Pro = $400) – http://earth.google.com/
iWork (Keynote, Pages, Numbers) – (price = $79) – http://www.apple.com/iwork/
Voodoo Pad (price = $29.95) – http://flyingmeat.com/voodoopad/
VMWare Fusion (price = $79.99) – http://www.vmware.com/products/fusion/
Minuteur (price = free) – http://www.macupdate.com/info.php/id/19356
iPhoto (price = free [comes standard on all Macs]) – http://www.apple.com/ilife/iphoto/

What are your software tools of choice?  Let me know in the comments.

Tags: applications, essential, mac, OSX, Software

Firefox 3 “find” UI blunder?

Posted by Dave | Filed under Browsers, Software, Usability

I was searching for words within a page today using the new Firefox 3 on a Mac when I ran into what looks like a bizarre user interface blunder.  The “Next” and “Previous” buttons to find your search term on the page appear to be switched from the standard left=back and right=forward configuration.

I think it would be OK in the Japanese version of the browser (because Japanese is read right to left).  However, on all English versions of the browser the buttons should be swapped.

(Now that I think about it, the same goes for Spanish, French, German, etc…)

Am I crazy or is this really odd?

Tags: browser, Design, firefox3, mozilla, Software, UI, user interface

Adobe launches web-based Photoshop Express

Posted by Dave | Filed under Design, Photography, Software, Web design

Adobe launched the web-based Photoshop Express recently and I’m trying to figure out if it’s any better or worse than Flickr’s  (picnik.com) web-based image editing tool.  Adobe offers 2GB of storage, which is better storage than the free Flickr account, however, Express isn’t meant to be a photo sharing site like Flickr.

The functionality isn’t terribly interesting yet, but image editing is Adobe’s bread and butter, so I would expect the functionality to grow in the coming months.

The one immediate limitation I noticed is the requirement of Flash Player 9 to run the Express.  I tried visiting the site with my current version of FireFox  and got a blank screen.  I suspected it was a problem with my version of Flash player.  When I upgraded my Flash Player to the current version (9), it worked fine.

I hope Adobe continues to build on this platform.  It’s an interesting idea and this space could use some decent competition.

Photoshop Express (via Bittbox)

Tags: adobe, express, image editing, photoshop, Software, web-based

Startup weekend 2008

Posted by Dave | Filed under Design, Development, Marketing, Software, Technology, Web design

What is Startup weekend you might ask? Well according to the website Startup weekend is:

“an intense 54 hour event bringing together brilliant tech minds (developers, designers, marketers, ect.) together to create a company from concept to launch!”

We Houstonians have the opportunity to bring Startup Weekend to Texas by voting on the Startup weekend website. Austin and Dallas are both listed as potential cities for the next event (I voted for Austin because I think it might be a little more fun than Dallas).

Vote here | Read more about Startup Weekend | Subscribe to Startup weekend RSS

Tags: Design, Software, start up weekend, startup weekend, technology conferences, Web design, web development

Getting Flocked

Posted by Dave | Filed under Blogging, Browsers, Software

I downloaded Flock over the weekend and plan on kicking the tires for a few weeks to see if I like it. Flock is a browser based on the Mozilla FireFox browser (that you all should be using by now because it contains vitamins and minerals and buttery goodness and it works on lots of operating systems out there).

Flock does something FireFox doesn’t. It connects people to their social networks out of the box. When you open Flock for the first time, you need to configure it to connect to Facebook, Twitter, Youtube, Flickr, Delicious, etc. It then logs you into all of your accounts at once and opens up a sidebar that allows you to see all of your social networks in one nice package.

I’ve just started playing with the blogging functionality of the browser as well. It lets you post entries to any number of popular blog sites without ever leaving the webpage you are currently reading.

I hope Flock gets some more market share in the browser wars. At the very least, FireFox can get some great ideas from them for a more socially connected browser experience.

The one thing I wish Flock had…extensions. FireFox is a development dynamo with loads of extensions to help web developers. So far, Flock is very limited in that arena. My hope is that Flock will eventually allow a smooth integration with all FireFox extension.

If that happened, it wold probably make the switch much easier for the development community.

Flock covers all their bases and is currently offering versions in Windows, Mac and Linux.

I’ll let you know what I think in the coming weeks. My goal is to use it several times a week until the end of the year.

Tags: Browsers, FireFox, Flock, social networks, Software

Top 10 Quicksilver plugins

Posted by Dave | Filed under Apple, Productivity, Software

I’ve been using Quicksilver for a few months now.  It was one of the first applications I loaded onto my laptop when I first bought it.  I use Quicksilver as an application launcher mostly because I can’t remember all the key commands to execute the other amazing things it can do.

Lifehacker put together a list of the Top 10 plugins for Quicksilver.

I’ve started using QS to launch specific bookmarks with FireFox. This basically opens up FireFox and launches a bookmark at the same time.  Not staggeringly productive, but it probably shaves a few keystrokes from the whole mess.

I tried opening music with iTunes this way, but I think I like the process of browsing my playlists for whatever suits my mood.

Tags: Apple, mac, OSX, quicksilver, Software