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	<title>David Herrold &#187; Web design</title>
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	<link>http://www.davidherrold.com</link>
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		<title>Design intuition and serendipity</title>
		<link>http://www.davidherrold.com/2009/03/21/design-intuition-and-serendipity/</link>
		<comments>http://www.davidherrold.com/2009/03/21/design-intuition-and-serendipity/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 21:36:11 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[intuition]]></category>
		<category><![CDATA[serendipity]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user testing]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/?p=376</guid>
		<description><![CDATA[
Douglas Bowman, the visual design lead at Google, recently left his post to pursue greener pastures.  In a farewell blog post, he cited a profound reason for leaving (emphasis mine). You can read the entire post here.
Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-378" title="bigblue" src="http://www.davidherrold.com/wordpress/wp-content/uploads/2009/03/bigblue.gif" alt="bigblue" width="600" height="68" /></p>
<p><a href="http://stopdesign.com/">Douglas Bowman</a>, the visual design lead at Google, recently left his post to pursue greener pastures.  In <a href="http://stopdesign.com/archive/2009/03/20/goodbye-google.html">a farewell blog post</a>, he cited a profound reason for leaving (emphasis mine). <a href="http://stopdesign.com/archive/2009/03/20/goodbye-google.html">You can read the entire post here</a>.</p>
<blockquote><p>Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case. I can’t operate in an environment like that. I’ve grown tired of debating such minuscule design decisions. <strong>There are more exciting design problems in this world to tackle.<br />
</strong></p></blockquote>
<p>From an engineering perspective, testing multiple colors, recording outcomes and making sound empirical judgments makes all the sense in the world.  If this is done correctly, eventually you will end up with the most effective design implemented.</p>
<p>However, from a design perspective, this tactic may be lacking some things the design world relies upon on a regular basis.</p>
<h3><strong>Intuition</strong></h3>
<p>Like master mechanics who are able to diagnose many car problems by simply listening to the engine, seasoned designers can solve web design problems in a similar fashion.  They can look at an obstacle or task and solve it almost instinctively.</p>
<p>They could, of course, perform user experience testing to dissect the problem and solve it in a very methodical way.  However, accumulated years of design experience give them an almost intuitive knowledge to see the most effective solution without much testing at all.</p>
<h3><strong>Serendipity</strong></h3>
<p>These are the beautiful accidents that designers stumble upon when looking for something else.  They may be attempting to solve a complicated navigation issue and stumble upon a great idea for handling web forms.</p>
<p>The <a href="http://en.wikipedia.org/wiki/Serendipity">world of technology and invention is rife with happy accidents</a> that have created new products or changed humanity in some significant way.  A vital part of the creative process is lost when designers are forced to operate in a rigid environment that relies heavily upon empirical engineering data.</p>
<p>Could these happy accidents still occur in an environment like this?  Probably&#8230;</p>
<p>However, I think it is much less likely to happen.  And when it does happen, it is more likely to be ignored because the idea has not gone through the rigors of testing yet.  Or perhaps the idea was so different it didn&#8217;t get the consideration it deserves.</p>
<p>Google was built by engineers and has become the largest property on the internet due to the policies and guidance from these early engineers.  It would be silly to say their method of design doesn&#8217;t work.  However, this environment might not work for everyone&#8230;especially creative people who need to challenge themselves with big ideas and sweeping changes.</p>
<p>So, designers, what do you think?</p>
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		<title>A List Apart industry survey</title>
		<link>http://www.davidherrold.com/2008/07/30/a-list-apart-industry-survey/</link>
		<comments>http://www.davidherrold.com/2008/07/30/a-list-apart-industry-survey/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 03:45:33 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[a list apart]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[web survey]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/?p=207</guid>
		<description><![CDATA[A List Apart is posting their second annual survey for &#8220;people who make websites.&#8221;  The results from last year were very interesting.  If you are somehow involved in designing, developing, writing, producing, or managing websites, I encourage you to participate in this anonymous survey to help better understand the industry.
A List Apart article explaining the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://aneventapart.com/survey2008/"><img class="size-full wp-image-208 alignleft" title="A list apart website survey" src="http://www.davidherrold.com/wordpress/wp-content/uploads/2008/07/i-took-the-2008-survey.jpg" border="0" alt="" width="189" height="54" /></a>A List Apart is posting their second annual survey for &#8220;people who make websites.&#8221;  The results from last year were very interesting.  If you are somehow involved in designing, developing, writing, producing, or managing websites, I encourage you to participate in this anonymous survey to help better understand the industry.</p>
<p style="text-align: left;"><a href="http://alistapart.com/articles/survey2008">A List Apart article explaining the survey</a>.<br />
<a href="http://aneventapart.com/survey2008/">Link to the 2008 survey</a>.<br />
<a href="http://alistapart.com/articles/2007surveyresults">Results of the 2007 survey</a>.</p>
<p style="text-align: left;">Thanks!</p>
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		<title>Premature launches &#8211; or bumping into the mousetrap</title>
		<link>http://www.davidherrold.com/2008/07/18/premature-launches-or-bumping-into-the-mousetrap/</link>
		<comments>http://www.davidherrold.com/2008/07/18/premature-launches-or-bumping-into-the-mousetrap/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 04:28:34 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[premature site launch]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/?p=171</guid>
		<description><![CDATA[
Every now and then incomplete web content gets launched completely by accident.  I call this nausea-inducing act &#8220;bumping into the mouse trap&#8221; because it always takes longer to gingerly reset the trap then it does to trigger it.
Oh, and there is usually a lot of flinching involved.
It usually starts with someone noticing a new design [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-172 alignnone" title="Evan Williams" src="http://www.davidherrold.com/wordpress/wp-content/uploads/2008/07/evan_williams.jpg" alt="Bumping the mousetrap" width="600" height="280" /></p>
<p>Every now and then incomplete web content gets launched completely by accident.  I call this nausea-inducing act &#8220;bumping into the mouse trap&#8221; because it always takes longer to gingerly reset the trap then it does to trigger it.</p>
<p>Oh, and there is usually a lot of flinching involved.</p>
<p>It usually starts with someone noticing a new design live on the website &#8211; weeks before the scheduled launch. This person will usually turn to the person in the cube next to him and says &#8220;hey, did we launch early or did someone slip on a banana?&#8221;</p>
<p>Within a few seconds you&#8217;ll usually see another designer or developer who is clearly turning pale, stand up in his cube and utter a string of expletives.</p>
<blockquote><p>&#8220;Uh, guys.  I think I just [expletive] pushed the [expletive] new redesign live by accident.  How quickly can we [expletive] roll it back?&#8221;</p></blockquote>
<p>The solution could be as simple as replacing the wrong files on the server with recently backed-up versions.  (You *did* make back-ups of your work, right?)  If so, no harm, no foul.</p>
<p>However, the situation always gets more complicated the more pieces you have involved.</p>
<p>For instance, your position becomes much more complex if you happen to use a combination of flat files, databases, content management systems, distribution networks, automated data feeds, vendor APIs and advertising platforms (like we do).  A mistake could interact with any of those things, compounding your problems in a big way.</p>
<p>Fixing these issues becomes much more complicated and usually involves several different people (and skill sets) to fix.</p>
<p>We&#8217;ve done our share of &#8220;bumping into the mouse trap&#8221; with varying degrees of impact.  We usually recover gracefully with little disturbance, but <a href="http://www.bloghouston.net/item/2090">every now and then someone notices</a> just as they did when <a href="http://www.flickr.com/photos/hookjaw/2678566780/">Twitter bumped into the mousetrap earlier this week</a>.</p>
<p>I&#8217;ve always wondered if other companies suffered these same accidents.  With a touch of <a href="http://en.wikipedia.org/wiki/Schadenfreude">schadenfreude</a> I was genuinely happy to see Twitter <a href="http://www.flickr.com/photos/26080023@N04/2678943664/">prematurely launch</a> an incomplete redesign earlier this week.</p>
<p>It makes me feel a bit better knowing we&#8217;re not the only ones to drop our pants in front of a few million people by accident.</p>
<p>Have you survived any launching blunders like this?  If so, let me know in the comments.</p>
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		<title>Paper prototyping</title>
		<link>http://www.davidherrold.com/2008/07/12/paper-prototyping/</link>
		<comments>http://www.davidherrold.com/2008/07/12/paper-prototyping/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 02:31:36 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[moleskine]]></category>
		<category><![CDATA[notebooks]]></category>
		<category><![CDATA[paper prototyping]]></category>
		<category><![CDATA[prototype]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/?p=168</guid>
		<description><![CDATA[
When I first started exploring web design and journalism nearly 10 years ago I thought paper prototyping was silly.  Paper&#8230;really?  Web design was beyond paper, I scoffed.  I used the cutting-edge design tools like Photoshop 5 that actually let me edit text on the page (a huge upgrade from Photoshop 4 that featured a quaint-but-clunky [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-169" title="Twitter Paper Prototype" src="http://www.davidherrold.com/wordpress/wp-content/uploads/2008/07/twitter_prototype.jpg" alt="Jack Dorsey’s original sketch for Twitter (\" width="600" height="398" /></p>
<p>When I first started exploring web design and journalism nearly 10 years ago I thought paper prototyping was silly.  Paper&#8230;really?  Web design was beyond paper, I scoffed.  I used the cutting-edge design tools like Photoshop 5 that actually let me edit text on the page (a huge upgrade from Photoshop 4 that featured a quaint-but-clunky text editing panel).</p>
<p>Who needs paper when you can push pixels on the screen, right?</p>
<p>Well, it took a few years to sink in, but I have since changed my mind.  I rediscovered paper several years ago and now find it much easier to sketch concepts and ideas in a notebook.  Nothing beats paper for speed.  I can flip open a notebook and jot down an idea much faster than using a computer or PDA.</p>
<p>Don&#8217;t get me wrong, I love computers and gadgets as much as (if not more than) the next guy.  But paper still rules the initial stages of design for me.</p>
<p>Why do I bring this up?  I found some great early-stage paper prototypes on Flickr recently.  You will probably recognize a few of them.  Several of them are now extremely popular, with millions of users each month.</p>
<p>For me, seeing these sketches is like seeing the notes of a mad scientist after he&#8217;s built a giant robot or a glimpse into a wizard&#8217;s magical tome.  They probably didn&#8217;t realize these hand-scrawled sketches would eventually turn out to be blueprints for success.  Hope you enjoy them.</p>
<p><strong>Prototypes:</strong></p>
<p><a href="http://www.flickr.com/photos/jackdorsey/182613360/">Photo of Jack Dorsey&#8217;s original sketches of Twitter (Stat.us)</a>.<a href="http://www.flickr.com/photos/35468159852@N01/2072452369"><br />
Dan Catt&#8217;s original sketches of Flickr Places</a>.<a href="http://www.flickr.com/photos/soxiam/2182204230"><br />
Sockyung Hong&#8217;s sketch for Vimeo profile pages.</a><br />
<a href="http://home.comcast.net/~bethgoldman/ControlSpending.html">Beth Goldman&#8217;s sketches of several Quicken screens.</a></p>
<p><strong>Notebooks:</strong></p>
<p><a href="http://www.moleskines.com/klmrl717.html">Large plain Moleskine reporter.</a> (my favorite).<br />
<a href="http://www.moleskines.com/klmb710.html">Pocket ruled Moleskine notebook.</a> (great for travel).</p>
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		<title>An Event Apart 2008 &#8211; New Orleans</title>
		<link>http://www.davidherrold.com/2008/04/27/an-event-apart-2008-new-orleans/</link>
		<comments>http://www.davidherrold.com/2008/04/27/an-event-apart-2008-new-orleans/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 02:08:06 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[aeanola08]]></category>
		<category><![CDATA[An Event Apart]]></category>
		<category><![CDATA[barcampnola]]></category>
		<category><![CDATA[new orleans]]></category>
		<category><![CDATA[nola]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/?p=135</guid>
		<description><![CDATA[
Wow.  I have been drinking from the fire hose of information for the past two days here in New Orleans at An Event Apart.  The conference was organized by Jeffery Zeldman and Eric Meyer and according to the website:
&#8220;Their new conference wouldn’t be just for designers. It wouldn’t be just for coders. Attendees [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-137" title="Cafe Dumonde New Orleans" src="http://www.davidherrold.com/wordpress/wp-content/uploads/2008/04/cafe_dumonde.jpg" alt="Cafe Dumonde New Orleans" width="600" height="337" /></p>
<p>Wow.  I have been drinking from the fire hose of information for the past two days here in New Orleans at <a href="http://www.aneventapart.com/">An Event Apart</a>.  The conference was organized by <a href="http://www.zeldman.com">Jeffery Zeldman</a> and <a href="http://www.meyerweb.com/eric/">Eric Meyer</a> and according to the website:</p>
<blockquote><p><em>&#8220;Their new conference wouldn’t be just for designers. It wouldn’t be just for coders. Attendees would gain a deeper understanding of web standards, of course. But they would also encounter a world of emerging best practices and inspiring new ideas.&#8221;</em></p></blockquote>
<p>I didn&#8217;t know what to expect.  Would the code be over my head?  Would the design be beyond my skills?  Would I be able to grasp the conceptual nuggets they would throw?  I mean, these people are the best in the industry.</p>
<p>They&#8217;re internet famous, right?</p>
<p>As it turned out, each presentation was amazingly clear, surprisingly understandable and completely worth the price of admission.  The difference between the presenters at An Event Apart and your run-of-the-mill web experts is an overwhelming sense of passion for their craft.  Some of the highlights for me were:</p>
<p><a href="http://www.stuffandnonsense.co.uk">Andy Clarke</a>&#8217;s astute observation about how comic book design can be transferred to the web to control pace and user engagement was refreshing, if not brilliant.  It was one of those ideas that made me whack my forehead and wonder why I hadn&#8217;t thought of that.  Andy&#8217;s a smart fellow.  I added his blog to my feed reader immediately.</p>
<p><a href="http://brianoberkirch.com/">Brian Oberkirch</a>, beyond being an extraordinarily nice guy, has an uncanny grasp on what humanizes the web.  His talk Thursday afternoon was a lot like eating really good dim sum.  I was filled with delicious savory tidbits about how sites can create human connections and positive social interaction with their users.  Not shallow marketing, but real connections.  The web would be a better place if more people listened to Brian.</p>
<p>I thought <a href="http://www.meyerweb.com/eric/">Eric Meyer&#8217;s</a> CSS presentation, if any, would be the one that stumped me.  I am, by no means, a CSS expert; and I feared his material would be tailored for people with more experience.  However, Eric did such a good job of presenting his material in a way that made it easily digestible.  I took away some very useful tidbits about how to use CSS to debug your markup.  Very handy stuff.</p>
<p>I had never paid much attention to how beautiful data &amp; information design could be until <a href="http://www.veen.com/jeff/">Jeff Veen</a> spoke on Friday.  His slide showing Google searches throughout the world as pinpoints of light on a globe was amazing.  He spoke about data like some artists speak about color or texture.  Data is simply another artistic medium.</p>
<p><a href="http://www.rhjr.net/theblog">Robert Hoekman Jr</a> switched things up a bit.  He did live usability assessments for people in the audience who needed some help with their sites.  Usability issues fascinate me and Robert was very good at recognizing usability issues with a short glance at the site in question.  I plan on checking out his book.</p>
<p>What can be said about <a href="http://www.zeldman.com/">Jeffery Zeldman</a> that hasn&#8217;t already been said?  Jeffery is the patriarch of web standards and has been fighting the good fight to make the web a better place for designers, programmers and users alike.  He addressed a room full of designers as Yoda addressed his Jedi.  <em>Use your powers for good</em> He was also very humble and approachable, something I hadn&#8217;t expected.</p>
<p>Here is some additional information about the speakers at An Even Apart 2008 in New Orleans:</p>
<p><a title="Stuff and Nonsense | Creative web site design specialists based in North Wales, UK" href="http://www.stuffandnonsense.co.uk/">Andy Clarke</a> &#8211; Author, <a title="Transcending CSS: The Fine Art of Web Design by Andy Clarke" href="http://www.transcendingcss.com/">Transcending CSS</a><br />
<a title="mezzoblue § Home" href="http://www.mezzoblue.com/">Dave Shea</a> &#8211; Co-author, <a title="css Zen Garden: The Beauty in CSS Design" href="http://www.csszengarden.com/">Zen of CSS Design</a><br />
<a title="Authentic Boredom ~ Delivered weekly by Cameron Moll" href="http://www.cameronmoll.com/">Cameron Moll</a> &#8211; Author, <a title="Mobile Web Design ~ A Book by Cameron Moll" href="http://mobilewebbook.com/">Mobile Web Design</a><br />
<a title="Jeffrey Veen" href="http://www.veen.com/jeff/">Jeff Veen</a> &#8211; Design manager, Google<br />
<a title="Like It Matters" href="http://brianoberkirch.com/">Brian Oberkirch</a> &#8211; Publisher, Like It Matters<br />
<a title="Easy Reader" href="http://easy-reader.net/">Aaron Gustafson</a> &#8211; Co-author, <a title="Amazon.com: AdvancED DOM Scripting: Dynamic Web Design Techniques (Advanced): Jeffrey Sambells,Aaron Gustafson: Books" href="http://www.amazon.com/AdvancED-DOM-Scripting-Techniques-Advanced/dp/1590598563/">AdvancED DOM Scripting</a><br />
<a title="W3Conversions .:. Web Standards, Accessibility and Corporate Training .:. money saving, search engine friendly, web development" href="http://w3conversions.com/">Stephanie Sullivan</a> &#8211; Co-author, <a title="Amazon.com: Mastering CSS with Dreamweaver CS3 (Voices That Matter): Stephanie Sullivan,Greg Rewis: Books" href="http://amazon.com/dp/0321508971">Mastering CSS with Dreamweaver CS3</a><br />
<a title="Aarron Walter | Author, Designer, Developer, Teacher" href="http://aarronwalter.com/">Aarron Walter</a> &#8211; Author, Building Findable Web Sites<br />
<a title="rhjr.net » ideas worth stealing" href="http://www.rhjr.net/theblog">Robert Hoekman Jr.</a> &#8211; Author, <a title="rhjr.net  » designing the obvious" href="http://www.rhjr.net/dto">Designing the Obvious</a><br />
<a title="Jason Santa Maria" href="http://www.jasonsantamaria.com/">Jason Santa Maria</a> &#8211; Designer, <a title="Happy Cog Studios" href="http://www.happycog.com/">Happy Cog</a><br />
<a title="Eric A. Meyer" href="http://www.meyerweb.com/eric/">Eric Meyer</a> &#8211; Author, <a title="Cascading Style Sheets: The Definitive Guide" href="http://meyerweb.com/eric/books/css-tdg/">CSS: The Definitive Guide</a><br />
<a title="Jeffrey Zeldman Presents" href="http://www.zeldman.com/">Jeffrey Zeldman</a> &#8211; Author, <a title="Happy Cog Studios: Designing With Web Standards" href="http://www.happycog.com/publish/dwws/">Designing With Web Standards</a></p>
<p>If web design, development and standards interest you then I would recommend checking out <a href="http://www.aneventapart.com">An Event Apart.</a> I had a blast and hope to attend again in the future.  It was good to hang out with <a href="http://www.axiomized.com/">Tim</a> and the rest of my pals from <a href="http://www.barcamp.org/BarCampNOLA">BarCampNOLA</a> in New Orleans.</p>
<p>Hope to see you all again soon.</p>
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		<title>Google opens Website Optimizer</title>
		<link>http://www.davidherrold.com/2008/04/20/google-opens-website-optimizer/</link>
		<comments>http://www.davidherrold.com/2008/04/20/google-opens-website-optimizer/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 15:28:24 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[website optimizer]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/?p=133</guid>
		<description><![CDATA[
Google released their Website Optimizer platform last week for general use.  It has only been available to sites using Google AdWords in the past, but now can be used by anyone to enhance site performance.  This is great news for web analytic junkies, usability testers, developers and designers alike.
In a nutshell, Google&#8217;s Website [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-134" title="Google website optimizer" src="http://www.davidherrold.com/wordpress/wp-content/uploads/2008/04/website_optimizer2.jpg" alt="" width="600" height="200" /></p>
<p>Google released their <a href="http://www.google.com/websiteoptimizer">Website Optimizer</a> platform last week for general use.  It has only been available to sites using <a href="http://adwords.google.com/">Google AdWords</a> in the past, but now can be used by anyone to enhance site performance.  This is great news for web analytic junkies, usability testers, developers and designers alike.</p>
<p>In a nutshell, Google&#8217;s Website Optimizer allows you to test multiple versions of content (ie. marketing messages, logos, icons, copy, etc) in a live environment to determine which combination of content yields the best results.</p>
<p>Based upon what you are testing, this &#8220;result&#8221; could mean higher click-throughs, increased product sales, increased product downloads, increased ad revenue, higher traffic to internal pages, etc.</p>
<p>This eliminates the guesswork of testing ad placement, site designs, product purchase flows, etc.  You can simply release multiple versions of your content and look at the analytics to determine which one is yielding the best results.</p>
<p>There are certainly other tools to do the same job; but not many are free or this simple.  We could certainly do the same thing at the <a href="http://www.chron.com">Chronicle</a>, however we would have to use several systems to make it happen.  This simplicity of using one system appeals to me.</p>
<p>Here are some links to get you started with Google&#8217;s Website Optimizer:</p>
<p><a href="http://www.google.com/websiteoptimizer">Google Website Optimizer</a><br />
<a href="http://websiteoptimizer.blogspot.com/2008/04/content-testing-goes-mainstream.html">Google Website Optimizer blog</a><br />
<a href="http://websiteoptimizer.blogspot.com/2008/04/content-testing-goes-mainstream.html"></a><a href="http://www.google.com/intl/en/press/annc/20080416_websiteoptimizer.html">Website Optimizer press release</a></p>
<p>(via <a href="http://webworkerdaily.com/2008/04/18/google-website-optimizer-opens-up/">Web Worker Daily</a>)</p>
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		<title>Adobe launches web-based Photoshop Express</title>
		<link>http://www.davidherrold.com/2008/03/29/adobe-launches-web-based-photoshop-express/</link>
		<comments>http://www.davidherrold.com/2008/03/29/adobe-launches-web-based-photoshop-express/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 03:55:18 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[express]]></category>
		<category><![CDATA[image editing]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[web-based]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/2008/03/29/adobe-launches-web-based-photoshop-express/</guid>
		<description><![CDATA[
Adobe launched the web-based Photoshop Express recently and I&#8217;m trying to figure out if it&#8217;s any better or worse than Flickr&#8217;s  (picnik.com) web-based image editing tool.  Adobe offers 2GB of storage, which is better storage than the free Flickr account, however, Express isn&#8217;t meant to be a photo sharing site like Flickr.
The functionality isn&#8217;t terribly [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.davidherrold.com/wordpress/wp-content/uploads/2008/03/adobe_express.jpg" alt="Adobe Photoshop Express" /></p>
<p>Adobe launched the web-based <a href="https://www.photoshop.com/express/landing.html">Photoshop Express</a> recently and I&#8217;m trying to figure out if it&#8217;s any better or worse than Flickr&#8217;s  (<a href="http://www.picnik.com">picnik.com</a>) web-based image editing tool.  Adobe offers 2GB of storage, which is better storage than the free Flickr account, however, Express isn&#8217;t meant to be a photo sharing site like Flickr.</p>
<p>The functionality isn&#8217;t terribly interesting yet, but image editing is Adobe&#8217;s bread and butter, so I would expect the functionality to grow in the coming months.</p>
<p>The one immediate limitation I noticed is the requirement of Flash Player 9 to run the Express.  I tried visiting the site with my current version of FireFox  and got a blank screen.  I suspected it was a problem with my version of Flash player.  When I upgraded my Flash Player to the current version (9), it worked fine.</p>
<p>I hope Adobe continues to build on this platform.  It&#8217;s an interesting idea and this space could use some decent competition.</p>
<p><a href="https://www.photoshop.com/express/landing.html">Photoshop Express</a> (via <a href="http://www.bittbox.com/news/photoshop-express-online-web-app-launches/">Bittbox</a>)</p>
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		<title>South by Southwest Day 1</title>
		<link>http://www.davidherrold.com/2008/03/07/south-by-southwest-day-1/</link>
		<comments>http://www.davidherrold.com/2008/03/07/south-by-southwest-day-1/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 03:22:46 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[south by southwest interactive]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[sxsw2008]]></category>
		<category><![CDATA[sxswi]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/2008/03/07/south-by-southwest-day-1/</guid>
		<description><![CDATA[
The first day of South by Southwest was great.  I met a bunch of cool people from all over the United States who are possibly nerdier than I am.  Very cool.
There is a small area of the convention center filled with LEGOS called the &#8220;Interactive Playpen&#8221;
I posted a few photos here.
The highlight of the day [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.davidherrold.com/wordpress/wp-content/uploads/2008/03/sxsw_legos.jpg" alt="SXSW Legos" /></p>
<p>The first day of South by Southwest was great.  I met a bunch of cool people from all over the United States who are possibly nerdier than I am.  Very cool.</p>
<p>There is a small area of the convention center filled with <a href="http://www.flickr.com/photos/davidherrold/2317936870/in/set-72157604069887129/">LEGOS</a> called the &#8220;<a href="http://www.flickr.com/photos/davidherrold/2317129149/in/set-72157604069887129/">Interactive Playpen</a>&#8221;</p>
<p><a href="http://www.flickr.com/photos/davidherrold/sets/72157604069887129/">I posted a few photos here</a>.</p>
<p>The highlight of the day was hearing <a href="http://www.zeldman.com/">Jeffery Zeldman</a> and his crew at <a href="http://www.happycog.com">Happy Cog</a>.  Hearing Zeldman speak is like hearing Yoda address his cadre of young Jedis.</p>
<p>Mmm&#8230;wise designer he is.</p>
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		<title>Mobile sites: a few of my favorites</title>
		<link>http://www.davidherrold.com/2008/02/25/mobile-sites-a-few-of-my-favorites/</link>
		<comments>http://www.davidherrold.com/2008/02/25/mobile-sites-a-few-of-my-favorites/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 03:30:30 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Treo]]></category>
		<category><![CDATA[WAP]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/2008/02/25/mobile-sites-a-few-of-my-favorites/</guid>
		<description><![CDATA[Mobile LinkedIn is fantastic.
I just noticed today that LinkedIn (my work-related social networking site of choice) has launched an amazing mobile site.  It feels nearly as robust as their full-featured site for searching and sending invitations.
I&#8217;m always shocked at how some mobile sites can tailor their user experience to give the perception of full [...]]]></description>
			<content:encoded><![CDATA[<p align="left"><img src="http://www.davidherrold.com/wordpress/wp-content/uploads/2008/02/linkedin_mobile.jpg" alt="LinkedIn mobile" align="left" /><a href="http://m.linkedin.com/" title="Mobile LinkedIn">Mobile LinkedIn</a> is fantastic.</p>
<p>I just noticed today that LinkedIn (my work-related social networking site of choice) has launched an <a href="http://m.linkedin.com" title="LinkedIn Mobile">amazing mobile site</a>.  It feels nearly as robust as their full-featured site for searching and sending invitations.</p>
<p>I&#8217;m always shocked at how some mobile sites can tailor their user experience to give the perception of full functionality (even if that&#8217;s not the case).</p>
<p><a href="http://m.google.com">Google</a> and <a href="http://m.yahoo.com">Yahoo</a> offer many of their mobile applications &amp; searches (calendar, maps, docs, email, etc).  Mobile Google Maps has been the most impressive of the lot, in my opinion.</p>
<p><a href="http://bofa.mobi/">Bank of America</a> allows you to check balances, pay bills, transfer money, etc. with your mobile browser.</p>
<p><a href="http://www.netflix.com/mobile" title="Netflix mobile">Netflix</a> allows you to search for movies and add them to your queue.  This seems exceptionally handy if you are chatting with friends and someone mentions a movie you should see.  You can immediately add it to your queue while you&#8217;re thinking of it.</p>
<p>I would be remiss if I didn&#8217;t pimp our very own <a href="http://mobile.chron.com/" title="Houston Chronicle mobile">mobile.chron.com</a> in this blog post.  I think we do a decent job of presenting diverse content (weather, news, sports, obituaries, etc) content in a very small space.</p>
<p>Mobile news sites such as the <a href="http://m.nytimes.com" title="New York Times">New York Times</a>, <a href="http://m.cnn.com/" title="CNN">CNN</a>, <a href="http://mobile.chicagotribune.com/" title="Chicago Tribune">Chicago Tribune</a>, etc. offer some great mobile news user interfaces.</p>
<p>One of my favorite search tools is called <a href="http://wapedia.mobi/en/" title="Wapedia - Mobile Encyclopedia">Wapepedia</a>.  It is a simple mobile interface for <a href="http://en.wikipedia.org" title="Main Page - Wikipedia, the free encyclopedia">Wikipedia</a>.</p>
<p>You can find a lot more great mobile sites at <a href="http://cantoni.mobi/" title="Mobile Websites - Cantoni.mobi">cantoni.mobi</a>.</p>
<p>Do you have any favorite mobile sites you find yourself using on a regular basis?</p>
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		<title>Headed to BarCampNOLA</title>
		<link>http://www.davidherrold.com/2008/01/31/headed-to-barcampnola/</link>
		<comments>http://www.davidherrold.com/2008/01/31/headed-to-barcampnola/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 05:51:33 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[barcamp]]></category>
		<category><![CDATA[barcampnola]]></category>
		<category><![CDATA[french quarter]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.davidherrold.com/2008/01/31/headed-to-barcampnola/</guid>
		<description><![CDATA[Looks like I&#8217;m headed to New Orleans for BarCampNOLA in a couple  of weeks.  I missed BarCampHouston &#38; BarCampTexas recently due to scheduling conflicts and my general chaotic schedule at work.
Since NOLA is a fun place in general, I&#8217;ve convinced the missus to join me.  I have a feeling she will be [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.davidherrold.com/wordpress/wp-content/uploads/2008/01/barcampnola.jpg" alt="BarCampNOLA" align="left" />Looks like I&#8217;m headed to New Orleans for <a href="http://barcamp.org/BarCampNOLA">BarCampNOLA</a> in a couple  of weeks.  I missed <a href="http://barcamp.org/BarCampHouston">BarCampHouston</a> &amp; <a href="http://barcamp.org/BarCampTX">BarCampTexas</a> recently due to scheduling conflicts and my general chaotic schedule at work.</p>
<p>Since NOLA is a fun place in general, I&#8217;ve convinced <a href="http://askdrding.com">the missus</a> to join me.  I have a feeling she will be doing more shopping than BarCamping, but I&#8217;m just glad she&#8217;s coming along regardless.</p>
<p>It looks like the campers will be helping a local business with the power of technology.  I assume this will involve legions of man-servant robots and rocket-powered jetpacks.  More likely it will involve a handful of programmers and a few laptops.  I suspect <a href="http://www.twitter.com/davidherrold">Twitter</a> will be involved somehow too.</p>
<p>The <a href="http://www.evatt.com/blog/technology">most popular Steve</a> I know will also be attending (I think).</p>
<p>Looking forward to some beignets and a cup of chicory coffee&#8230;and finding a room in the <a href="http://en.wikipedia.org/wiki/French_Quarter">French Quarter</a> for under $250 a night.  Yikes.</p>
<p>- Dave</p>
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