Comments on: Disposable iPhone apps http://www.davidherrold.com/2009/08/21/disposable-iphone-apps/ The 'Net is a waste of time, and that's exactly what's right about it. - William Gibson Mon, 22 Feb 2010 06:05:47 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: links for 2009-09-25 — contentious.com http://www.davidherrold.com/2009/08/21/disposable-iphone-apps/comment-page-1/#comment-1013 links for 2009-09-25 — contentious.com Fri, 25 Sep 2009 14:02:46 +0000 http://www.davidherrold.com/?p=411#comment-1013 [...] Disposable iPhone apps | David Herrold "At first, I thought this was a waste of advertising dollars. Why go to the trouble of building an iPhone application that would only be useful for a short period of time? That’s silly, isn’t it? Well, not really. There are three excellent reasons for these “disposable” iPhone apps…" (tags: iphone marketing community engagement development apps) [...] [...] Disposable iPhone apps | David Herrold “At first, I thought this was a waste of advertising dollars. Why go to the trouble of building an iPhone application that would only be useful for a short period of time? That’s silly, isn’t it? Well, not really. There are three excellent reasons for these “disposable” iPhone apps…” (tags: iphone marketing community engagement development apps) [...]

]]> By: Bill Shirley http://www.davidherrold.com/2009/08/21/disposable-iphone-apps/comment-page-1/#comment-999 Bill Shirley Wed, 26 Aug 2009 15:52:54 +0000 http://www.davidherrold.com/?p=411#comment-999 I used one for WWDC (though it didn't actually show up in the iTunes store, it was AdHoc distributed to ~5000 people, something normally limited to only 100 people) and it was quite useful. It was also using push notifications on everyone's early 3.0 release software - prodding us to incorporate the new tech. When I was at the Houston Press Music Awards Showcase I couldn't stop thinking they needed an iPhone App. They spent lots of money on lots of graphic design elsewhere. It could bleed over to the app, and the sponsors would likely get a better "click through" than with banners and slide shows. I used one for WWDC (though it didn’t actually show up in the iTunes store, it was AdHoc distributed to ~5000 people, something normally limited to only 100 people) and it was quite useful. It was also using push notifications on everyone’s early 3.0 release software – prodding us to incorporate the new tech.

When I was at the Houston Press Music Awards Showcase I couldn’t stop thinking they needed an iPhone App. They spent lots of money on lots of graphic design elsewhere. It could bleed over to the app, and the sponsors would likely get a better “click through” than with banners and slide shows.

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